uDecide™ increases customer
acquisition efficiency while minimizing risk
at the beginning of the client lifecycle during
pre-acquisition and acquisition stages.
As part of the Decision Suite™,
uDecide™ enables business professionals
to configure decision strategies that assess
take-up propensities, credit risk, fraud, profit
and attrition potential for each new customer.
uDecide™ works in two
ways:
- Pre-acquisition - targeting selected customers
- Acquisition - selecting valued customers
By using uDecide™ for pre-acquisition,
you can derive decisions for prospective customer
purchase propensity, credit risk, profitability,
attrition and other unique organizational key
targets using a batch processing method.
Known to some marketers as the 'barrier of
entry', the 'on-line' acquisition decision commonly
known as the 'credit check' is one of the most
important customer decisions that an organization
can make, so why leave this process to the credit
department alone? The answer is that traditional
solutions in the acquisition process can only
take into account credit risk. uDecide™'s
best-in-class robust and flexible features enable
acquisition decisions to be based on the overall
make-up of the organization's uCVM™, thereby
taking into consideration profitability, attrition,
fraud, up-sell potential, and other critical
information. Credit, marketing and other facets
of the organization can now work in unison,
making sure that their goals are clearly identified
in the acquisition process.
Example: A customer falls into a medium credit
risk class where traditionally a $100 security
deposit or pre-authorized payment would be required.
By not factoring in the propensity of profit
(i.e., will the customer make large purchases
each month?) and the propensity of attrition
(will the customer stay and grow with the organization
for years to come?), the decision is not being
made in the best interests of the overall organization's
uCVM™.
No down time, sub-second responses, an array
of pre-integrated solutions and analytics, coupled
with user-defined decision strategies - the
result is limited only by the user imagination.
uDecide™ - Changing
the way organizations acquire customers.
