Decisioning Solutions is dedicated to developing
and delivering solutions, analytics and services
using its philosophy -- Universal Customer Value
Management (uCVM™).
All Decisioning Solutions products and services
revolve around the most flexible means of making
automated decisions without IT intervention.
Using our solutions, organizations can dramatically
increase the efficiency and effectiveness in
departmental areas; however, without a philosophy
or methodology on how these solutions can be
fully utilized, these departments will continue
to operate in departmental silos. uCVM™
is a theory that breaks down these silos to
allow departments within an organization to
align with one another.
uCVM™ combines theories of Credit Risk Management and traditional Customer Relationship Management (CRM) into a single blended philosophy. Implementation of the philosophy helps corporate users establish individual customer value, make customer treatment decisions for individuals based on a common value equation, and then execute upon the decision.
Example: Customer acquisition decisions traditionally focus on credit risk assessment only; however, this may not necessarily be the best approach to obtain the overall organizational Customer Value Equation. Organizations should focus on approval/acquisition strategies using their own uCVM™ metrics to extract maximum value both at the beginning and throughout the customer lifecycle.
It is the principle of uCVM™ that each department within an organization treat customers consistently and in accordance with their current value throughout the customer lifecycle.
